01
Find the change
Ask what becomes different when the idea is applied: an image, a decision, an explanation, or an experience. This change gives the visual story a reason to exist.
02
Sketch a before and after
Use simple labels and shapes to show the starting state, the important intervention, and the result. Keep the causal claim no stronger than the evidence allows.
03
Add the missing bridge
Look for a jump that makes sense to you only because you already know the subject. Add a small example or intermediate step where the audience needs it.
04
Give the viewer a question
Invite a comparison or prediction that the visual can answer. Interaction should help understanding, even if it is as simple as asking what will change before revealing the next view.